Bogart 9 Business DepartmentSocial Media Chart from Bogart 9

Promotion Strategy Road Map

At Bogart 9 all projects start out as a book. Tom Cruise told us he doesn't make a movie unless its a book first. When you go to Hollywood they don't want to see a script screenplay or your brilliant movie idea. They won't even read it. Even if they did read it, and they bought it, they are going to change it. They may even write you completely out of the picture. Hey you sold it to them. They can do what they want. They fire two or three directors, change production companies a few times, switch actors back and forth, soon its a love story set in the White House surrounded with car chases and explosions. Then after all that they decide not to shoot it at all. And you don't own it anymore.

What to do?

Write the book. In fact it already IS the book. Anything can be a book. Who said it can't? Years ago everybody said it can't. It used to be 90% book 10% Marketing. Now its 50/50. At the least. The good news, this is the dawning of Aquarius the age of the author, Self Published. When you write the book its YOUR BOOK. The screenplay the website the Movie Poster the video game whatever it all can change, but the Book, its YOU baybee. You rent or sell the Film Rights, you can do all kinds of Licensing, you never even know what format might come out in the Future. The Book is your "Master." The traditional Publishers are dealing with this issue right now. New ePublishing companies noticed that old school "Book Contracts" didn't say anything about eBooks.

There was some trouble. As a new ePublisher offers a new eDeal to the Author who is signed in (locked in) to a traditional Publishing agreement. In other words they consider the eBook version as a NEW contract outside the original agreement. Contracts now days would cover this issue. But all these authors in the old system can get out of their contracts with this trick. And it works because Random House and these big publishers are reluctant to sue their own Authors for using this route to a alternative revenue stream. Anyhow, the lesson for us here is to own your Master. Think -the record company business. Remember how many people got screwed there. 

There is more bad writing that has sold with good publicity, than good writing sold with no publicity.
1. Write with one goal in mind: to help someone live a better life with your advice.
2. Choose a specific audience who can relate to the topic of your work. 
3. Build a relationship with this core audience make them care.

Don't you wonder why Amazon will print your book and put it up for sale -for free? Why the hec would they do that? It's because they don't make money off you selling your book to some relatives and 6 friends. They make money off all the extra services you're going to buy. You don't have a Copy Editor, you have no Marketing Department, no Distribution Plan, you don't even have a Book Cover Artist. You have no computer graphics skill let alone web SEO or video production skills for your Book trailer commercial. What about the html skills for your "Branding" strategy. Ok now your book is on Amazon, but nobody knows it's there.

You can see how many "extras" Amazon can use to make money off your project. Soon your Free book costs $900 or $1,900+. But hey who knows you may have a hit Best Seller. Could happen. Facebook killed "organic reach" when they started throttling everybody for Money. Pay to Play. But I heard now the trend is they want organic reach but they don't want you to know that. Hmm.

In 1939 Paperback books were invented. hardcover books still dominated, it took awhile for paperback books to catch on but they did. Hardcover book publishers had a vested interest in maintaining the status quo. They were still receiving 50 percent of the royalties by selling reprint rights.

In 1960, for the first time revenues from paperback books of all shapes and sizes surpassed those from hardcover sales. The same year, Pocket Books became the first publisher to be publicly traded on a stock exchange, essentially marking paperbacks' ascent to the mainstream. Hardcovers never died out in the United States, though paperbacks continued to outsell them as recently as 2010, thanks in no small part to the continuing price difference—for example, George R.R. Martin’s bestselling novel A Game of Thrones retails for $32 in hardcover and just $8.99 in mass-market paperback.

Today, it’s de rigueur for major publishers to print both hardcover and paperback books. And of course, there’s a new version “pocket book” transforming reading habits via computer it's the “e-book.” Now that Amazon—and the other online booksellers who followed suit—have untethered e-books from computers by offering inexpensive e-readers. The e-book revolution evolves, now anyone with a smartphone has an entire bookstore in his or her pocket.